E*TRADE Restack

The Client

E*TRADE Financial Corporation – Menlo Park, CA

• Financial services company and pioneer in the online brokerage industry
• 30 offices across the U.S.
• 3,400 employees

Project Summary

Realign a 400-person workgroup, along with their office assets and computer equipment, across three floors of currently occupied space within two buildings. Design, communicate and oversee a plan that would be carried out over one weekend.

The Challenge

To better align workgroups, E*TRADE needed to relocate 400 employees within its research and development center. The time frame was extremely short and detailed planning was critical to avoid any interruptions to daily operations.

The Solution

The Hilldrup Planning Services team had worked with E*TRADE on numerous projects and was familiar with the company’s processes.

After multiple meetings with E*TRADE’s IT and operational staff, we developed a comprehensive project plan and an extensive move matrix to ensure that all relocation activity would occur within the short time frame allotted. Accurate, detailed documentation was critical to the project’s success.

Hilldrup engaged a trusted service partner to assist with physically relocating office contents and other equipment-related activity.

The Result

The restack took place without any snags, completed on schedule over one weekend. All 400 employees’ computers were reconnected by Sunday, allowing time for E*TRADE personnel to perform technical system post-checks. On Monday morning, the entire work group was fully operational, without exception.

A post-project review revealed that thanks to detailed planning and streamlined processes, the company’s project costs were 20% less than its original estimate. Most importantly, E*TRADE did not experience any business interruptions.